Most characteristically, multipliers disseminate knowledge that is in line with the principles of organic agriculture as defined by IFOAM.

They are people, institutions and organisations that enable and amplify the dissemination and application of information or knowledge products and they do so by compiling organic and agroecological knowledge, collected and developed together with their communities and according to local needs. 

Multipliers may include actors and decision makers of civil society, private sector and governmental structures, such as: