Introduction
In the first article, we learned what a sales funnel is. Now, let’s build one together—practically—for your organic farm or agribusiness.
Did you miss the first article?
Read it CLICK https://kcoa-africa.org/what-is-a-sales-funnel-and-why-your-organic-agriculture-business-needs-one/
Step-by-Step: Building Your Organic Agriculture Sales Funnel
1. Top of the Funnel (TOFU) – Awareness
Here, you’re attracting as many people as possible.
What to do:
- Post farm tips, videos, and stories on social media (Facebook, Instagram, TikTok).
- Join online organic food groups.
- Attend farmers’ markets and share your story.
Goal: Let people know you exist.
2. Middle of the Funnel (MOFU) – Interest & Consideration
Now that people know you, help them trust you.
What to do:
- Offer a free farm tour or a “Behind the Scenes” video.
- Collect emails using a freebie (e.g., “Top 5 Ways to Eat Healthy on a Budget”).
- Share educational content like “Why Organic Matters.”
Goal: Build a connection and educate them.
3. Bottom of the Funnel (BOFU) – Decision
People are ready to buy. Make it easy for them.
What to do:
- Share prices and clear product info.
- Offer online ordering or WhatsApp ordering.
- Use testimonials from happy customers.
Goal: Make the sale.
4. After the Funnel – Loyalty and Referrals
Happy customers should become repeat buyers and your ambassadors.
What to do:
- Give discounts on the second purchase.
- Ask for reviews.
- Create a referral reward program.
Goal: Keep them coming back and spreading the word.
Final Thoughts
A sales funnel helps you move from hustle to strategy. Whether you sell vegetables, herbal teas, or organic skincare, following this path will help you grow a community of buyers, not just customers.
